Rather than follow trends, the branding for MG set out to create something that could stand the test of time while still feeling fresh and full of life. The final design combines simplicity with subtle personality, a modern, modular mark that can shift and adapt across uses. The playful curves and balanced geometry echo the upbeat energy of MG’s house and techno style, while the soft, bright color palette brings in a sense of joy and movement. It’s a logo built to vibe—on stage, on screen, or in motion.